What’s Next For Your Marketing Plan?
Are you a part of a large corporation, or a small business owner that has plateaued in terms of revenue, and you want to launch a marketing campaign that makes sense for your size and your budget. Typically, that means you are not seeking Super Bowl ad airtime or even front page ads in your metro area newspaper. What can you do to promote your business without tapping out all of your resources and get a positive return on an investment in your brand?
My answer is to build your Web presence, enhancing your brand online. These days, pretty much everyone has a website of some sort, but I see that only a select few are using the Web to its full potential. A domain name, a few images, and a few things about your business do not cut it now. It is an entirely different internet now when compared to 1997. In fact, one of the biggest mistakes I see companies (and individuals) make when it comes to their website, is that they toss a lot of money to a web designer or put in a lot of time and effort to make a really pretty website.
While it may be pretty and impressive, does it:
- Provide functionality for the user?
- Appeal to the intended demographic?
- Have any supporting Web elements to drive traffic to it?
- Allow Google, Yahoo, etc. access the necessary information to get you to show up in their searches?
In my experience, at least one of those questions warrants a “no” response for over a half of the websites that I come across on the Internet. Keep in mind, my use of the Web is FAR more extensive than that of the average user.
Interested to know more? Come on back, keep reading, and visit other sites on the Internet to see how you can launch a SUCCESSFUL Internet campaign that will be inexpensive to start, easy to expand, and bring you closer to the ultimate goal of bringing more business to you door.
